Global Body Wash Market Size, Share, Trends, Industry Growth by Type (Organic, Natural, Herbal, Others), by Formulation (Liquid, Bar Soap, Gel, Others), by End-User, by Distribution Channel, by Region, and Forecast to 2030
Report ID: RCMA310 | Report Format: PDF + Excel | Starting Price: 2680/- USD |The global body wash market size is expected to grow at a compound annual growth rate (CAGR) of around 5.5% during the forecast period from 2023 to 2030. The rising awareness regarding personal hygiene and the growing demand for organic and natural products are some major factors driving the industry’s growth. Furthermore, the changing lifestyle, growing disposable income per capita, and the increasing penetration of e-commerce platforms are anticipated to fuel the market growth over the forecast period.
Growing awareness about personal hygiene: With an increasing emphasis on personal grooming and hygiene, consumers are looking for effective and convenient products to maintain their personal cleanliness, which is driving the demand for body wash.
Rising disposable income: Increasing disposable income of consumers, particularly in developing economies, has resulted in a shift towards premium and high-quality personal care products, including body wash.
Growing demand for organic and natural products: With consumers becoming more conscious about the harmful chemicals used in traditional body wash products, there is a growing demand for organic and natural alternatives, which is driving the growth of the organic and natural body wash market.
Changing consumer preferences and lifestyles: Consumers are increasingly looking for body wash products that cater to their specific needs and preferences, such as products with specific fragrances, skin type-specific products, and products with specific benefits such as moisturizing or exfoliating properties.
Increasing penetration of e-commerce: The increasing penetration of e-commerce platforms has made it easier for consumers to purchase body wash products from the comfort of their homes, which has helped to drive the growth of the market.
Global Body Wash Market Attributes:
| Benchmark Year | 2022 | ||
| Market Size | lock | ||
| Market Growth (CAGR) | ~ 5.5% (2023-2030) | ||
| Largest Market Share | lock | ||
| Analysis Period | 2020-2030 | ||
| Market Players | Unilever, Procter & Gamble, Johnson & Johnson, L’Oreal SA, Colgate-Palmolive Company, and Others |
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Market Segment Insights:
Global Body Wash Market Analysis by Product Type
The global body wash market is bifurcated into product type, formulation, end-user, distribution channel, and geography. On the basis of product type, the market is further segmented into organic, natural, herbal, others. In recent years, there has been a growing demand for natural and organic body wash products, driven by the increasing awareness of the potential health and environmental benefits associated with using these products.
Consumers are becoming more conscious of the ingredients in their personal care products, and are seeking out natural and organic alternatives to traditional body washes that may contain harsh chemicals and synthetic fragrances. This trend is particularly evident in developed markets such as North America and Europe, where consumers are willing to pay a premium for high-quality, natural and organic products.
Organic body wash: Organic body washes are made with ingredients that have been grown without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs). They are free from chemicals such as parabens, sulfates, and phthalates, which can be harmful to the skin and the environment. The demand for organic body wash is increasing due to the growing awareness about the harmful effects of chemical-based personal care products.
Natural body wash: Natural body washes are made with ingredients that are sourced from nature and do not contain synthetic fragrances, dyes, or preservatives. They are considered to be gentler on the skin compared to chemical-based body washes. The demand for natural body wash is driven by consumers’ desire for safer and healthier personal care products.
Herbal body wash: Herbal body washes are made with plant-based ingredients and often contain herbal extracts and essential oils. They are believed to have therapeutic properties that can help soothe and nourish the skin. The demand for herbal body wash is driven by consumers’ interest in natural and traditional remedies.
Others: This category includes body washes that do not fit into the above categories, such as moisturizing body washes, exfoliating body washes, and antibacterial body washes. The demand for these types of body washes is driven by consumers’ desire for specific benefits or features in their personal care products.
Global Body Wash Market Analysis by Formulation
The body wash market analysis by formulation includes liquid body wash, bar soap, gel body wash, and others. Liquid body wash is the most popular form of body wash due to its ease of use, convenience, and availability in various fragrances and formulations. Bar soap is the second most popular form of body wash, especially among consumers who prefer a more traditional and natural approach to personal hygiene. Gel body wash, on the other hand, is a relatively new entrant in the market, and it is gaining popularity due to its moisturizing and hydrating properties. Overall, liquid body wash is the dominant segment in the body wash market due to its wider availability, variety of fragrances and formulations, and ease of use.
The body wash market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.
Historical & Forecast Period
- 2020-21 – Historical Year
- 2022 – Base Year
- 2023-2030 – Forecast Period
Global Body Wash Market Segmentation:
Body Wash Market by Product Type:
- Organic
- Natural
- Herbal
- Others
Body Wash Market by Formulation:
- Liquid Body Wash
- Bar Soap
- Gel Body Wash
- Others
Body Wash Market by End-User:
- Men
- Women
- Kids
Body Wash Market by Distribution Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retailers
- Others
Body Wash Market by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Body Wash Market: Geographic Coverage
Geographically, the body wash market report comprises dedicated sections centering on the regional market revenue and trends. The body wash market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The body wash market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Body wash market estimates have also been provided for the historical years 2020 & 2021 along with forecasts for the period from 2023 – 2030.
Body Wash Market: Competitive Assessment
Some of the major market players operating in the global body wash market are Unilever, Procter & Gamble, Johnson & Johnson, L’Oreal SA, and Colgate-Palmolive Company. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. For instance:
- In August 2021, Unilever announced that it would be acquiring Paula’s Choice, a skincare brand known for its gentle and effective formulations. This acquisition is expected to boost Unilever’s presence in the premium personal care market, which includes body wash products.
- In July 2021, P&G launched a new line of body wash products under its Old Spice brand, called “Fresher Collection”. This new line includes four different scents and is marketed toward men who want a “deep clean” feeling after showering.
- In May 2021, Beiersdorf AG, the parent company of Nivea, announced that it would be investing in a new production facility in Mexico to expand its presence in the Latin American market. This investment includes the production of body wash products under the Nivea brand.
- In March 2021, Dove launched a new line of body wash products called “Nourishing Secrets”, which includes ingredients inspired by beauty rituals from around the world. The line includes four different scents, each with a unique combination of ingredients like coconut oil, matcha green tea, and rose oil.
List of Key Companies:
- Unilever
- Procter & Gamble
- Johnson & Johnson
- L’Oreal SA
- Colgate-Palmolive Company
- The Body Shop International Limited
- Avon Products, Inc.
- Beiersdorf AG
- Kao Corporation
- The Clorox Company
Key Questions Answered by Body Wash Market Report
- Global body wash market forecasts from 2023-2030
- Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
- Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
- Body wash submarket forecasts from 2023-2030 covering the market by product type, formulation, end-user, distribution channel, and geography
- Various industry models such as SWOT analysis, Value Chain Analysis about the market
- Analysis of the key factors driving and restraining the growth of the global, regional, and country-level body wash markets from 2023-2030
- Competitive Landscape and market positioning of the top 10 players operating in the market
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions
2. Executive Summary
2.1. Global Body Wash Market Portraiture
2.2. Global Body Wash Market, by Product Type, 2022 (USD Mn)
2.3. Global Body Wash Market, by Formulation, 2022 (USD Mn)
2.4. Global Body Wash Market, by End-User, 2022 (USD Mn)
2.5. Global Body Wash Market, by Geography, 2022 (USD Mn)
3. Global Body Wash Market Analysis
3.1. Body Wash Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. PESTLE Analysis
3.8. COVID-19 Impact Analysis
4. Global Body Wash Market By Product Type, 2020 – 2030 (USD Mn)
4.1. Overview
4.2. Organic
4.3. Natural
4.4. Herbal
4.5. Others
5. Global Body Wash Market By Formulation, 2020 – 2030 (USD Mn)
5.1. Overview
5.2. Liquid Body Wash
5.3. Bar Soap
5.4. Gel Body Wash
5.5. Others
6. Global Body Wash Market By End-User, 2020 – 2030 (USD Mn)
6.1. Overview
6.2. Men
6.3. Women
6.4. Kids
7. Global Body Wash Market By Distribution Channel, 2020 – 2030 (USD Mn)
7.1. Overview
7.2. Supermarkets/Hypermarkets
7.3. Specialty Stores
7.4. Convenience Stores
7.5. Online Retailers
7.6. Others
8. North America Body Wash Market Analysis and Forecast, 2020 – 2030 (USD Mn)
8.1. Overview
8.2. North America Body Wash Market by Product Type, (2020-2030 USD Mn)
8.3. North America Body Wash Market by Formulation, (2020-2030 USD Mn)
8.4. North America Body Wash Market by End-User, (2020-2030 USD Mn)
8.5. North America Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
8.6. North America Body Wash Market by Country, (2020-2030 USD Mn)
8.6.1. U.S.
8.6.1.1. U.S. Body Wash Market by Product Type, (2020-2030 USD Mn)
8.6.1.2. U.S. Body Wash Market by Formulation, (2020-2030 USD Mn)
8.6.1.3. U.S. Body Wash Market by End-User, (2020-2030 USD Mn)
8.6.1.4. U.S. Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
8.6.2. Canada
8.6.2.1. Canada Body Wash Market by Product Type, (2020-2030 USD Mn)
8.6.2.2. Canada Body Wash Market by Formulation, (2020-2030 USD Mn)
8.6.2.3. Canada Body Wash Market by End-User, (2020-2030 USD Mn)
8.6.2.4. Canada Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9. Europe Body Wash Market Analysis and Forecast, 2020 - 2030 (USD Mn)
9.1. Overview
9.2. Europe Body Wash Market by Product Type, (2020-2030 USD Mn)
9.3. Europe Body Wash Market by Formulation, (2020-2030 USD Mn)
9.4. Europe Body Wash Market by End-User, (2020-2030 USD Mn)
9.5. Europe Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9.6. Europe Body Wash Market by Country, (2020-2030 USD Mn)
9.6.1. Germany
9.6.1.1. Germany Body Wash Market by Product Type, (2020-2030 USD Mn)
9.6.1.2. Germany Body Wash Market by Formulation, (2020-2030 USD Mn)
9.6.1.3. Germany Body Wash Market by End-User, (2020-2030 USD Mn)
9.6.1.4. Germany Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9.6.2. U.K.
9.6.2.1. U.K. Body Wash Market by Product Type, (2020-2030 USD Mn)
9.6.2.2. U.K. Body Wash Market by Formulation, (2020-2030 USD Mn)
9.6.2.3. U.K. Body Wash Market by End-User, (2020-2030 USD Mn)
9.6.2.4. U.K. Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9.6.3. France
9.6.3.1. France Body Wash Market by Product Type, (2020-2030 USD Mn)
9.6.3.2. France Body Wash Market by Formulation, (2020-2030 USD Mn)
9.6.3.3. France Body Wash Market by End-User, (2020-2030 USD Mn)
9.6.3.4. France Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9.6.4. Spain
9.6.4.1. Spain Body Wash Market by Product Type, (2020-2030 USD Mn)
9.6.4.2. Spain Body Wash Market by Formulation, (2020-2030 USD Mn)
9.6.4.3. Spain Body Wash Market by End-User, (2020-2030 USD Mn)
9.6.4.4. Spain Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9.6.5. Italy
9.6.5.1. Italy Body Wash Market by Product Type, (2020-2030 USD Mn)
9.6.5.2. Italy Body Wash Market by Formulation, (2020-2030 USD Mn)
9.6.5.3. Italy Body Wash Market by End-User, (2020-2030 USD Mn)
9.6.5.4. Italy Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
9.6.6. Rest of Europe
9.6.6.1. Rest of Europe Body Wash Market by Product Type, (2020-2030 USD Mn)
9.6.6.2. Rest of Europe Body Wash Market by Formulation, (2020-2030 USD Mn)
9.6.6.3. Rest of Europe Body Wash Market by End-User, (2020-2030 USD Mn)
9.6.6.4. Rest of Europe Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
10. Asia Pacific Body Wash Market Analysis and Forecast, 2020 - 2030 (USD Mn)
10.1. Overview
10.2. Asia Pacific Body Wash Market by Product Type, (2020-2030 USD Mn)
10.3. Asia Pacific Body Wash Market by Formulation, (2020-2030 USD Mn)
10.4. Asia Pacific Body Wash Market by End-User, (2020-2030 USD Mn)
10.5. Asia Pacific Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
10.6. Asia Pacific Body Wash Market by Country, (2020-2030 USD Mn)
10.6.1. China
10.6.1.1. China Body Wash Market by Product Type, (2020-2030 USD Mn)
10.6.1.2. China Body Wash Market by Formulation, (2020-2030 USD Mn)
10.6.1.3. China Body Wash Market by End-User, (2020-2030 USD Mn)
10.6.1.4. China Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
10.6.2. Japan
10.6.2.1. Japan Body Wash Market by Product Type, (2020-2030 USD Mn)
10.6.2.2. Japan Body Wash Market by Formulation, (2020-2030 USD Mn)
10.6.2.3. Japan Body Wash Market by End-User, (2020-2030 USD Mn)
10.6.2.4. Japan Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
10.6.3. India
10.6.3.1. India Body Wash Market by Product Type, (2020-2030 USD Mn)
10.6.3.2. India Body Wash Market by Formulation, (2020-2030 USD Mn)
10.6.3.3. India Body Wash Market by End-User, (2020-2030 USD Mn)
10.6.3.4. India Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
10.6.4. Rest of Asia Pacific
10.6.4.1. Rest of Asia Pacific Body Wash Market by Product Type, (2020-2030 USD Mn)
10.6.4.2. Rest of Asia Pacific Body Wash Market by Formulation, (2020-2030 USD Mn)
10.6.4.3. Rest of Asia Pacific Body Wash Market by End-User, (2020-2030 USD Mn)
10.6.4.4. Rest of Asia Pacific Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
11. Latin America (LATAM) Body Wash Market Analysis and Forecast, 2020 - 2030 (USD Mn)
11.1. Overview
11.2. Latin America Body Wash Market by Product Type, (2020-2030 USD Mn)
11.3. Latin America Body Wash Market by Formulation, (2020-2030 USD Mn)
11.4. Latin America Body Wash Market by End-User, (2020-2030 USD Mn)
11.5. Latin America Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
11.6. Latin America Body Wash Market by Country, (2020-2030 USD Mn)
11.6.1. Brazil
11.6.1.1. Brazil Body Wash Market by Product Type, (2020-2030 USD Mn)
11.6.1.2. Brazil Body Wash Market by Formulation, (2020-2030 USD Mn)
11.6.1.3. Brazil Body Wash Market by End-User, (2020-2030 USD Mn)
11.6.1.4. Brazil Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
11.6.2. Mexico
11.6.2.1. Mexico Body Wash Market by Product Type, (2020-2030 USD Mn)
11.6.2.2. Mexico Body Wash Market by Formulation, (2020-2030 USD Mn)
11.6.2.3. Mexico Body Wash Market by End-User, (2020-2030 USD Mn)
11.6.2.4. Mexico Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
11.6.3. Rest of Latin America
11.6.3.1. Rest of Latin America Body Wash Market by Product Type, (2020-2030 USD Mn)
11.6.3.2. Rest of Latin America Body Wash Market by Formulation, (2020-2030 USD Mn)
11.6.3.3. Rest of Latin America Body Wash Market by End-User, (2020-2030 USD Mn)
11.6.3.4. Rest of Latin America Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
12. Middle East and Africa Body Wash Market Analysis and Forecast, 2020 - 2030 (USD Mn)
12.1. Overview
12.2. MEA Body Wash Market by Product Type, (2020-2030 USD Mn)
12.3. MEA Body Wash Market by Formulation, (2020-2030 USD Mn)
12.4. MEA Body Wash Market by End-User, (2020-2030 USD Mn)
12.5. MEA Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
12.6. Middle East and Africa Body Wash Market, by Country, (2020-2030 USD Mn)
12.6.1. GCC
12.6.1.1. GCC Body Wash Market by Product Type, (2020-2030 USD Mn)
12.6.1.2. GCC Body Wash Market by Formulation, (2020-2030 USD Mn)
12.6.1.3. GCC Body Wash Market by End-User, (2020-2030 USD Mn)
12.6.1.4. GCC Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
12.6.2. South Africa
12.6.2.1. South Africa Body Wash Market by Product Type, (2020-2030 USD Mn)
12.6.2.2. South Africa Body Wash Market by Formulation, (2020-2030 USD Mn)
12.6.2.3. South Africa Body Wash Market by End-User, (2020-2030 USD Mn)
12.6.2.4. South Africa Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
12.6.3. Rest of MEA
12.6.3.1. Rest of MEA Body Wash Market by Product Type, (2020-2030 USD Mn)
12.6.3.2. Rest of MEA Body Wash Market by Formulation, (2020-2030 USD Mn)
12.6.3.3. Rest of MEA Body Wash Market by End-User, (2020-2030 USD Mn)
12.6.3.4. Rest of MEA Body Wash Market by Distribution Channel, (2020-2030 USD Mn)
13. Company Profiles
13.1. Unilever
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. Procter & Gamble
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. Johnson & Johnson
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. L'Oreal SA
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. Colgate-Palmolive Company
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. The Body Shop International Limited
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. Avon Products, Inc.
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. Beiersdorf AG
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. Kao Corporation
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. The Clorox Company
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis
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