Corn Flakes Market Size & Growth Report to 2030

The global corn flakes market size was valued at around USD 7.5 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of over 4% during the forecast period from 2023 to 2030. The growth of the market is driven by factors such as increasing demand for convenient and healthy breakfast options, the rise in health consciousness among consumers, and the popularity of cornflakes as a traditional breakfast food in many countries. Additionally, the introduction of new flavors and varieties, as well as the increasing availability of corn flakes in supermarkets and online stores, are also contributing to the growth of the market.

Driving Factors:

Increasing demand for convenient and healthy breakfast options: The busy lifestyles of consumers have led to a shift towards quick and convenient breakfast options. Corn flakes are a ready-to-eat cereal that require minimal preparation time, making them a popular choice for breakfast. Additionally, corn flakes are perceived as a healthy breakfast option due to their low calorie and fat content, high fiber content, and fortification with essential vitamins and minerals.

Growing health consciousness among consumers: Consumers are increasingly becoming health-conscious and actively seeking healthier food options. Corn flakes are perceived as a healthier alternative to traditional breakfast options such as pancakes, waffles, and bacon and eggs. The high fiber content in corn flakes also makes them a popular choice among consumers looking to maintain a healthy digestive system.

Popularity of corn flakes as a traditional breakfast food in many countries: Corn flakes have been a popular breakfast food in many countries for several decades. The familiarity and nostalgia associated with corn flakes make them a popular choice among consumers, especially in regions where they have been consumed for generations.

Introduction of new flavors and varieties: Manufacturers are constantly introducing new flavors and varieties of corn flakes to cater to the changing tastes and preferences of consumers. This has helped to sustain consumer interest in corn flakes and maintain the growth of the market.

Increasing availability of corn flakes in supermarkets and online stores: The increasing availability of corn flakes in supermarkets and online stores has made them more accessible to consumers, contributing to the growth of the market. The availability of corn flakes in different pack sizes and at various price points has also helped to cater to the needs of a wider range of consumers.

Market Attributes:

To know more about the research study, request sample papers

Market Insights

Global Corn Flakes Market Analysis by Product Type

The global corn flakes market is bifurcated into product type, distribution channel, and geography. On the basis of product type, the market is further segmented into plain and flavored type. The flavored corn flakes segment is expected to grow at a faster rate than the plain corn flakes segment due to the increasing demand for variety and innovation in the market. However, plain corn flakes still hold a significant market share as they are a staple breakfast option for many consumers. The availability of plain corn flakes at a lower price point also makes them more accessible to a wider range of consumers.

Plain corn flakes: Plain corn flakes are the most basic type of corn flakes available in the market. They are made by processing corn kernels and are usually served with milk and sugar. Plain corn flakes are a popular breakfast cereal due to their simplicity and ease of preparation.

Flavored corn flakes: Flavored corn flakes are gaining popularity due to the introduction of new flavors and varieties. Flavors such as chocolate, honey, fruit, and nut are available in the market. Adding these flavors enhances the taste and nutritional value of corn flakes and makes them more appealing to consumers. Flavored corn flakes are also marketed as a healthy snack option and are gaining popularity among health-conscious consumers.

Global Corn Flakes Market Analysis by Distribution Channel

On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online, and others. The dominant distribution channel for corn flakes is supermarkets/hypermarkets. This is because these stores offer a wide variety of corn flakes brands and pack sizes, making it convenient for consumers to choose the brand and pack size that best suits their needs. Supermarkets and hypermarkets are also able to leverage their large-scale operations to offer competitive pricing, which attracts cost-conscious consumers. Additionally, supermarkets and hypermarkets are located in easily accessible areas, making them a convenient option for consumers.

While online stores are witnessing significant growth in recent years, supermarkets and hypermarkets remain the dominant distribution channel for corn flakes. However, online stores are expected to continue to grow in popularity due to the increasing adoption of e-commerce platforms and convenience offered to consumers.

Supermarkets/Hypermarkets: Supermarkets and hypermarkets are the dominant distribution channel for corn flakes, accounting for the majority of sales. These stores offer a wide variety of corn flakes brands and pack sizes, making it convenient for consumers to choose the brand and pack size that best suits their needs.

Online stores: The online distribution channel for corn flakes has witnessed significant growth in recent years due to the increasing adoption of e-commerce platforms. Consumers prefer online stores due to the convenience of doorstep delivery, wide range of options, and competitive pricing.

Convenience stores: Convenience stores are an important distribution channel for corn flakes as they cater to consumers looking for a quick and easy breakfast option. These stores offer smaller pack sizes of corn flakes, making them an ideal option for consumers on the go.

Others: Other distribution channels for corn flakes include specialty stores, discount stores, and foodservice outlets such as restaurants and cafes.

The corn flakes market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation

By Product Type:

• Plain
• Flavored
  • Chocolate
  • Honey
  • Fruit
  • Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage

Geographically, the corn flakes market report comprises dedicated sections centering on the regional market revenue and trends. The corn flakes market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The corn flakes market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Corn flakes market estimates have also been provided for the historical years 2020 & 2021 along with forecasts for the period from 2023 – 2030.

Competitive Assessment

The global corn flakes market is highly competitive, with a few major players dominating the market. Some of the key players in the market include Kellogg’s, PepsiCo, Nestle, General Mills, Post Holdings, Inc., Archer Daniels Midland Company, Cereal Partners Worldwide, and Weetabix Limited.

Kellogg’s is the leading player in the corn flakes market, with a strong brand presence and a wide range of corn flakes products. The company has been investing in new product development and marketing to maintain its position in the market. PepsiCo is another major player in the corn flakes market, with a strong presence in the North American market. The company’s Quaker Oats brand is one of the leading brands in the market.

Nestle is also a key player in the corn flakes market, with a wide range of products under its Nestle Cereals brand. The company has been focusing on product innovation and marketing to expand its market share. General Mills is another major player in the market, with a strong presence in the North American market. The company’s Cheerios brand is one of the leading corn flakes brands in the market.

Other players in the market include Post Holdings, Inc., which has a strong presence in the North American market with its Post brand, and Cereal Partners Worldwide, a joint venture between Nestle and General Mills. Weetabix Limited, a UK-based company, is also a significant player in the market with its popular Weetabix brand.

Overall, the corn flakes market is highly competitive, with major players focusing on product innovation, marketing, and expansion to maintain their market share. The market is also witnessing the entry of new players, which is expected to intensify competition in the coming years.

Here are some recent notable product launches in the cornflakes market:

• Kellogg’s Special K Protein Honey Almond Ancient Grains (2021): This new product from Kellogg’s is made with a blend of ancient grains and is designed to provide consumers with a high protein breakfast option.
• Nestle Fitness On-The-Go (2021): Nestle recently launched this new product in India, which includes individual portions of corn flakes along with milk and a spoon, making it a convenient breakfast option for consumers on the go.
• Weetabix On The Go Kids (2020): Weetabix recently launched this new product in the UK, which is a pre-packaged breakfast drink made with Weetabix cereal and milk. The product is designed to provide children with a convenient and nutritious breakfast option.
• General Mills Cheerios Oat Crunch (2019): This new product from General Mills blends Cheerios and oat clusters, providing consumers with a crunchy and satisfying breakfast option.
• Quaker Oats Simply Granola (2018): PepsiCo recently launched this new product, which is a blend of oats, honey, and almonds, providing consumers with a nutritious and flavorful breakfast option.

Key Companies:

• Kellogg’s
• General Mills
• PepsiCo
• Post Holdings
• Cereal Partners Worldwide (a joint venture between Nestle and General Mills)
• Weetabix Limited (owned by Post Holdings)
• Nestle SA
• The Jordans & Ryvita Company (owned by Associated British Foods)
• The Quaker Oats Company (owned by PepsiCo)
• The Kraft Heinz Company

Key Questions Answered by Corn Flakes Market Report

• Global corn flakes market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Corn flakes submarket forecasts from 2023-2030 covering the market by product type, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level corn flakes markets from 2023-2030
• Competitive Landscape and market positioning of the top 10 players operating in the market