Dental Bleaching Agent Market Size & Growth Report to 2030

The global dental bleaching agent market size was valued at around USD 1 billion in 2022 and anticipated to grow at a significant CAGR of around 3.5% during the forecast period from 2023 to 2030. The dental bleaching agent market is primarily driven by the growing demand for teeth whitening and advancements in dental technology. Increasing interest in cosmetic dentistry and the desire for a brighter smile fuel the market. Factors such as the aging population, lifestyle choices, and the influence of media and social platforms also contribute to the rising demand for dental bleaching treatments. Technological innovations have led to safer and more effective bleaching agents, making teeth whitening more accessible. Dentists and dental professionals often recommend these procedures, further boosting the market. Over-the-counter products have made teeth whitening convenient for consumers. The association between white teeth and good oral hygiene motivates people to seek bleaching treatments. With a competitive landscape and increasing disposable incomes, the dental bleaching agent market is poised for continuous growth, although regulatory and safety concerns can influence its trajectory.

Market Snapshot:

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Market Drivers:

Cosmetic Dentistry Trend: There is a growing trend in cosmetic dentistry, with more people seeking to improve the aesthetics of their smiles. Teeth whitening is a popular and relatively non-invasive procedure to enhance the appearance of teeth, and this drives the demand for dental bleaching agents.

Increased Awareness: Increased awareness of the benefits of teeth whitening and the availability of dental bleaching treatments have contributed to the market’s growth. Media, advertising, and social media play a significant role in promoting these treatments.

Aging Population: As the global population continues to age, there is a greater demand for dental procedures to combat the natural discoloration of teeth that occurs with age. Dental bleaching agents can help address this issue.

Lifestyle Factors: Lifestyle choices such as smoking, consumption of dark-colored foods and beverages, and poor oral hygiene can lead to tooth discoloration. These factors drive the need for dental bleaching agents.

Technological Advancements: Advances in dental technology and materials have led to the development of more effective and safer dental bleaching agents. These innovations make teeth whitening procedures more accessible and appealing to a wider audience.

Dental Professional Recommendations: Dental professionals, including dentists and dental hygienists, often recommend teeth whitening procedures to their patients. This professional endorsement can boost the demand for dental bleaching agents.

Over-the-Counter (OTC) Products: The availability of OTC teeth whitening products has made teeth whitening more accessible to consumers. This has expanded the market beyond dental clinics and contributed to its growth.

Consumer Perception: A bright, white smile is often associated with good oral hygiene and overall well-being. This perception drives consumers to seek dental bleaching treatments.

Market Insights:

Market Analysis by Product Type:

The global dental bleaching agent market is bifurcated into product type, active ingredients, end-user, and geography. On the basis of product type, the market is further segmented into whitening toothpaste, whitening gels and strips, light teeth whitening devices, and others. The whitening gels and strips segment is estimated to grow at a significant CAGR over the forecast period. These products gained their dominance due to their effectiveness in delivering noticeable teeth whitening results, convenience for at-home use, over-the-counter availability, cost-effectiveness compared to professional treatments, and extensive marketing efforts. Consumers appreciated the user-friendly nature of these products, making them a popular choice for those seeking a brighter smile.

Whitening Toothpaste: Whitening toothpaste is one of the most accessible and commonly used dental bleaching products. It contains mild abrasives and additional ingredients to help remove surface stains and brighten teeth gradually with regular use. Consumers prefer this option for its convenience and ease of integration into their daily oral hygiene routines.

Whitening Gels and Strips: Whitening gels are typically applied to teeth using trays or applicators, while whitening strips are adhesive strips that adhere to the teeth. These products often contain peroxide-based bleaching agents, making them more effective in achieving noticeable whitening results. They are widely used and are available both over-the-counter and through dental professionals.

Light Teeth Whitening Devices: Light-based teeth whitening devices, often used in dental offices, accelerate the bleaching process. These devices emit specific wavelengths of light to activate the whitening gel or other agents applied to the teeth. They are known for delivering faster and more dramatic results but are typically used under professional supervision.

Others: This category encompasses various dental bleaching agents, including rinse-off products, paint-on gels, and other emerging solutions. These products may offer alternative or supplementary methods for teeth whitening.

Market Analysis by Active Ingredients:

On the basis of active ingredients, the global dental beaching agents market is bifurcated into hydrogen peroxide, carbamide peroxide, and others. The hydrogen peroxide segment dominated the market in the benchmark year 2022 and anticipated to grow at the same trend over the forecast period. The dominance is attributed to its exceptional effectiveness in swiftly removing stains and discoloration from teeth. Hydrogen peroxide’s rapid action made it a preferred choice for individuals seeking noticeable and immediate results, which is particularly important in the context of teeth whitening. Furthermore, its extensive use in professional dental procedures, including in-office teeth whitening treatments, significantly contributed to its prominence in the market. Its presence in over-the-counter teeth whitening products further solidified its dominance, as consumers had easy access to at-home solutions containing hydrogen peroxide. Additionally, robust marketing and promotion efforts increased consumer awareness and demand for products featuring this active ingredient.

Hydrogen Peroxide: Hydrogen peroxide is a potent bleaching agent commonly used in teeth whitening products. It is known for its rapid and effective action in breaking down stains and discoloration on the tooth surface. Hydrogen peroxide is often used in professional dental procedures as well as in some over-the-counter teeth whitening products. Its fast-acting nature makes it a popular choice for those looking for quick results.

Carbamide Peroxide: Carbamide peroxide is another common bleaching agent used in dental bleaching products. It breaks down into hydrogen peroxide when applied to the teeth, releasing oxygen radicals that whiten teeth by removing stains and discoloration. Carbamide peroxide is often found in at-home teeth whitening kits and is favored for its stability and longer-lasting effects.

Others: This category encompasses various less common or alternative active ingredients that might be used in dental bleaching agents. These could include ingredients such as sodium perborate, chlorine dioxide, or proprietary formulations developed by dental product manufacturers. The choice of these ingredients may depend on factors like safety, product stability, and specific whitening technology.

The dental bleaching agent market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation:

By Product Type:

• Whitening Toothpaste
• Whitening Gels and Strips
• Light Teeth Whitening Devices
• Others

By Active Ingredients:

• Hydrogen Peroxide
• Carbamide Peroxide
• Others

By End-User:

• Dental Clinics
• Consumer/Home Use

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

Geographically, North America dominated the global dental bleaching agent market in the benchmark year 2022 and expected to grow significantly over the forecast period from 2023 to 2030. The North America exhibits a high level of consumer awareness and demand for cosmetic dental procedures, with teeth whitening being a prominent aspect of this trend. The cultural emphasis on personal appearance and self-care has fueled a desire for a brighter, more appealing smile. This has driven significant demand for dental bleaching agents in the region. The advanced dental infrastructure in the United States, in particular, plays a pivotal role in market dominance. The country has a substantial number of dental clinics and professionals offering teeth whitening services. The accessibility of these services, combined with the availability of a wide range of dental products, contributes to the prominence of the North American market.

Furthermore, the marketing and promotion efforts by dental care product manufacturers and providers are robust in North America. These activities not only raise awareness but also influence consumer preferences, making teeth whitening a popular choice for many individuals seeking to improve their smiles. The regulatory environment in North America is well-established, ensuring the safety and efficacy of dental bleaching agents. The presence of strict regulatory oversight builds consumer trust in these products and encourages their use.

Competitive Analysis:

Some of the major market players operating in the global dental bleaching agent market are Philips, Colgate-Palmolive, Procter & Gamble (Crest), Johnson & Johnson (Listerine, Rembrandt), and Ultradent Products, Inc. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Recent Developments:

• In 2023, Colgate-Palmolive Company launched its new Optic White Overnight Whitening Pen, which is designed to provide up to three shades whiter teeth in just one week.
• In 2023, Unilever launched its new Smile Bright Toothpaste, which is formulated with hydrogen peroxide to remove stains and whiten teeth.
• In 2023, Procter & Gamble launched its new Crest 3D Whitestrips with Light Technology, which is said to provide up to 100% whiter teeth in just three days.
• In 2022, SmileDirectClub, Inc. launched its new Sensitivity-Free Whitening Kit, which is designed to whiten teeth without causing sensitivity.
• In 2022, MOON Oral Beauty launched its new Luminous Shine Teeth Serum, which is said to whiten teeth in less than ten days.
• In 2022, Colgate-Palmolive Company launched its new Optic White Overnight Whitening Gel, which is designed to whiten teeth in just one night.

Key Companies:

• Philips
• Colgate-Palmolive
• Procter & Gamble (Crest)
• Johnson & Johnson (Listerine, Rembrandt)
• Ultradent Products, Inc.
• SDI Limited
• KöR Whitening
• Beyond Dental & Health
• Global Whitening
• GLO Science

Key Questions Answered by Dental Bleaching Agent Market Report

• Global dental bleaching agent market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Dental bleaching agent submarket forecasts from 2023-2030 covering the market by product type, active ingredients, end-user, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level dental bleaching agent markets from 2023-2030
• Competitive Landscape and market positioning of top 10 players operating in the market