Gift Wrapping Paper Market Size & Growth Report to 2030

The global gift-wrapping paper market size is estimated to register a significant CAGR of around 5% during the forecast period from 2023 to 2030. The increasing trend of gifting culture, rise in e-commerce sales, and the growing demand for personalized gift wrapping paper are some of the key factors driving the growth of the gift wrapping paper market. Additionally, the rising awareness of eco-friendly gift wrapping paper and the availability of sustainable gift wrapping options are also expected to boost the market growth in the coming years.

The gift wrapping paper market is driven by several factors such as the increasing demand for innovative and decorative wrapping papers, growing popularity of eco-friendly and sustainable gift wrapping options, rise in consumer spending on gift items, and the emergence of online gifting platforms. Additionally, the increasing trend of personalized gift wrapping and the availability of gift wrapping papers in different sizes, shapes, and designs are also contributing to the growth of the market. Moreover, the rise of e-commerce and the increasing popularity of festive occasions and celebrations across the globe are expected to further drive the demand for gift wrapping papers in the coming years.

Driving Factors

Increased gifting culture: The increasing trend of gifting for various occasions such as birthdays, weddings, festivals, and other events is a significant driving factor for the gift wrapping paper market.

Growing e-commerce industry: The growth of e-commerce platforms has significantly boosted the market. Online shopping has increased the demand for gift wrapping paper as it is essential to pack the gifts appropriately for shipping.

Advancements in printing technology: With the advancements in printing technology, manufacturers can produce gift wrapping paper with high-quality graphics, vibrant colors, and intricate designs, which has led to increased demand.

Growing popularity of eco-friendly and sustainable options: The increasing awareness about environmental concerns has led to a growing demand for eco-friendly and sustainable options in the market. Customers are looking for products made of recycled paper or other eco-friendly materials, which has boosted the market for such products.

Seasonal demand: The gift wrapping paper market experiences a surge in demand during festive seasons such as Christmas, Diwali, Easter, and others, which drives the growth of the market.

Market Attributes:

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Market Insights:

Global Gift Wrapping Paper Market Analysis by Product Type

The global gift wrapping paper market analysis by product type includes wrapping paper rolls, wrapping paper sheets, specialty gift wrapping paper, and others. Wrapping paper rolls and sheets are the most commonly used types of gift wrapping paper. Wrapping paper rolls are usually used for wrapping larger items, while wrapping paper sheets are used for wrapping smaller items. Specialty gift wrapping paper is gaining popularity due to its unique designs and materials, such as recycled or handmade paper.

Wrapping paper rolls and sheets are expected to dominate the market due to their widespread use in gift wrapping for various occasions such as birthdays, Christmas, weddings, and others. In addition, the availability of a wide range of designs and colors in these products is driving their demand in the market.

The demand for specialty gift wrapping paper is also expected to grow significantly in the coming years, driven by consumer preferences for unique and eco-friendly wrapping paper. Consumers are increasingly concerned about the environmental impact of their choices and are opting for eco-friendly options such as recycled or handmade paper.

Other types of gift-wrapping paper, including bags and boxes, are also gaining popularity due to their convenience and ease of use. These products are particularly popular in the corporate gifting sector, where they are used to package promotional items, gifts, and other merchandise.

Global Gift Wrapping Paper Market Analysis by Design

On the basis of design, the gift-wrapping paper market is segmented into printed gift wrapping paper, solid gift wrapping paper, and others. Printed gift wrapping paper is the dominant segment in this category, owing to its popularity and versatility. Printed gift wrapping paper comes in a variety of designs, ranging from traditional patterns like stripes, polka dots, and floral designs to contemporary prints like geometric shapes, abstract patterns, and cartoon characters. Consumers often choose printed gift wrapping paper based on the occasion or recipient, such as Christmas, birthdays, weddings, or baby showers. Solid gift wrapping paper, on the other hand, offers a more classic and elegant look, often used for formal events and gifting occasions. Solid colors such as black, white, gold, and silver are popular choices. Other designs in the gift wrapping paper market may include textures, metallic finishes, or customized prints with personal messages or images.

The gift wrapping paper market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation:

By Product Type:

• Wrapping Paper Rolls
• Wrapping Paper Sheets
• Specialty Gift Wrapping Paper
• Others

By Design:

• Printed Gift Wrapping Paper
• Solid Gift Wrapping Paper
• Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage

Geographically, the gift wrapping paper market report comprises dedicated sections centering on the regional market revenue and trends. The gift wrapping paper market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The gift wrapping paper market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Gift wrapping paper market estimates have also been provided for the historical years 2020 & 2021 along with forecasts for the period from 2023 – 2030.

Competitive Assessment

Some of the prominent market players operating in the global gift wrapping paper market are Hallmark Cards, Inc., International Paper Company, American Greetings Corporation, Mondi Group, and Smurfit Kappa Group. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. For instance:

Eco-Friendly Gift Wrap: With the increasing concern for the environment, many companies have started offering eco-friendly gift wrapping paper made from recycled materials or using sustainable production methods. For example, Wrappily launched a line of eco-friendly wrapping paper made from recycled newsprint.

Personalized Gift Wrap: Personalized gift wrapping paper has become popular in recent years, with companies offering the option to print custom messages, names, or photos on the wrapping paper. For instance, GiftWrapMyFace.com allows customers to upload their own photos and create personalized wrapping paper.

Metallic Gift Wrap: Metallic wrapping paper has become a trend in recent years, with companies offering a range of metallic colors and finishes to add a touch of glamour to gift wrapping. For example, Hallmark offers a range of metallic wrapping paper in gold, silver, and rose gold finishes.

Reusable Gift Wrap: Reusable gift wrapping paper has gained popularity in recent years, with companies offering options like fabric wrapping paper or wrapping paper with detachable bows and ribbons that can be reused. For instance, BoBo Wrapping Scarf offers a range of fabric wrapping paper that can be tied into different styles to create unique gift wrapping.

Interactive Gift Wrap: Interactive gift wrapping paper is a recent trend that involves adding elements like puzzles, games, or QR codes to the wrapping paper to make it more engaging. For example, WrapItGiftBag offers a range of interactive gift wrapping options with hidden surprises and puzzles for the recipient to solve.

Key Companies:

• Hallmark Cards, Inc.
• International Paper Company
• American Greetings Corporation
• Mondi Group
• Smurfit Kappa Group
• Georgia-Pacific LLC
• Seaman Paper Company
• Jindal Poly Films Ltd.
• Hubei HYF Packaging Co., Ltd.
• Qingdao Wonderful Paper Products Co., Ltd.

Key Questions Answered by Gift Wrapping Paper Market Report

• Global gift wrapping paper market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Gift wrapping paper submarket forecasts from 2023-2030 covering the market by product type, design, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level gift wrapping paper markets from 2023-2030
• Competitive Landscape and market positioning of top 10 players operating in the market