Rowing Machine Market Size & Growth Report to 2030

The global rowing machine market size was valued at around USD 1 billion in 2022 and is projected to grow at a significant CAGR of around 6% during the forecast period from 2023 to 2030. The global market is driven by factors such as increasing health consciousness among people, the rise in the prevalence of obesity and related health disorders, and the growing popularity of indoor fitness equipment. Rowing machines provide a full-body workout and can be used by people of all fitness levels, making them a popular choice for home gyms and fitness centers. Additionally, technological advancements in rowing machines, such as improved data tracking and interactive features, are also driving the market growth. The COVID-19 pandemic has also had a positive impact on the market, with many people opting for home workout equipment due to gym closures and social distancing measures.

Driving Factors:

Growing Health and Fitness Awareness: There has been an increasing focus on health and fitness across the globe. With the rise of sedentary lifestyles, people are becoming more aware of the importance of regular exercise. The rowing machine provides an effective full-body workout, which has led to an increase in demand for these machines.

Rising Obesity Rates: Obesity rates have been on the rise globally, which has led to an increased demand for fitness equipment like rowing machines. Rowing machines are an effective way to burn calories and improve cardiovascular health.

Advancements in Technology: With advancements in technology, rowing machines are becoming more advanced and sophisticated. They now come equipped with features like heart rate monitors, interactive displays, and Bluetooth connectivity. These features enhance the user experience and make the workout more engaging.

Increase in Home Gyms: With the ongoing COVID-19 pandemic, there has been a shift towards home workouts, leading to an increase in demand for home gym equipment like rowing machines.

Growing Sports Industry: The sports industry has been growing rapidly, and rowing has become an increasingly popular sport. As a result, there has been a rise in demand for rowing machines for training purposes.

Market Attributes:

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Market Insights:

Global Rowing Machine Market Analysis by Type

The global rowing machine market is bifurcated into type, end-user, distribution channel, and geography. On the basis of type, the market is further segmented into water resistance, air resistance, magnetic resistance, and hydraulic resistance rowing machines. The hydraulic resistance machine segment is estimated to hold the largest market share in terms of revenue. Hydraulic resistance rowing machines are popular because they are generally more affordable than other types of rowing machines, such as air or water resistance machines. Hydraulic resistance rowing machines are also relatively compact and lightweight, making them a good choice for users with limited space or those who want to be able to move their machine around easily.

Water resistance rowing machines: These rowing machines use a flywheel and paddles in a water tank to provide resistance. They are designed to simulate the feel of rowing on water, and the resistance level can be adjusted by adding or removing water from the tank.

Air resistance rowing machines: These rowing machines use a flywheel with fan blades to create resistance. As the user pulls the handle, the flywheel spins and the fan blades create wind resistance, providing a smooth and consistent workout.

Magnetic resistance rowing machines: These rowing machines use a system of magnets to create resistance. As the user pulls the handle, the magnet moves closer to or farther away from the flywheel, creating more or less resistance.

Hydraulic resistance rowing machines: These rowing machines use pistons or cylinders filled with hydraulic fluid to create resistance. The resistance level can be adjusted by changing the amount of fluid in the cylinder. 

Global Rowing Machine Market Analysis by End-User

On the basis of end-user, the global rowing machine market is bifurcated into residential and commercial end-user. The commercial segment is expected to have a larger market share due to the high demand for fitness equipment in gyms and fitness centers. However, the residential segment is also expected to grow due to the increasing trend towards home fitness and the availability of affordable rowing machines for home use.

The demand for rowing machines in the residential segment is driven by an increasing trend towards home fitness equipment and the convenience of working out at home. On the other hand, the commercial segment is driven by the increasing number of fitness centers and gyms, along with a growing focus on fitness and wellness among consumers.

The residential segment comprises individuals who purchase rowing machines for personal use in their homes. The commercial segment includes fitness centers, gyms, and other commercial establishments that offer fitness equipment for use by their clients.

The rowing machine market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation:

By Type:

• Water Resistance Rowing Machines
• Air Resistance Rowing Machines
• Magnetic Resistance Rowing Machines
• Hydraulic Resistance Rowing Machines

By End-User:

• Residential
• Commercial

By Distribution Channel:

• Hypermarkets and Supermarkets
• Specialty Stores
• Sports Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage:

Geographically, the rowing machine market report comprises dedicated sections centering on the regional market revenue and trends. The rowing machine market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The rowing machine market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Rowing machine market estimates have also been provided for the historical years 2020 & 2021 along with forecasts for the period from 2023 – 2030.

Competitive Assessment:

Some of the major market players operating in the global rowing machine market are Concept2 Inc., WaterRower Club, Life Fitness, Johnson Health Tech Co. Ltd., and Stamina Products Inc. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. For instance:

• In 2021, Concept2 released a new firmware update for their popular Model D and Model E rowing machines. The update includes new features such as personalized workouts and improved performance tracking.
• WaterRower introduced a new line of rowing machines in 2021 called the M1 HiRise. These machines feature an elevated seat height and are designed for use in gyms and studios.
• Peloton, known for its popular spin bikes, introduced a new rowing machine called the Peloton Row in 2021. The machine features a large touch screen display and offers live and on-demand rowing classes.
• Technogym launched a new rowing machine called Skillrow in 2020. The machine is designed to replicate the feeling of rowing on water and offers multiple resistance types.
• NordicTrack launched the RW900 rowing machine in 2020, which features a 22-inch touch screen display and a variety of interactive training programs.

List of Key Companies:

• Concept2 Inc.
• WaterRower Club
• Life Fitness
• Johnson Health Tech Co. Ltd.
• Stamina Products Inc.
• Sunny Health & Fitness
• Kettler International Inc.
• First Degree Fitness Ltd.
• ProForm Fitness
• Technogym S.p.A.

Key Questions Answered by Rowing Machine Market Report

• Global rowing machine market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Rowing machine submarket forecasts from 2023-2030 covering the market by type, end-user, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level rowing machine markets from 2023-2030
• Competitive Landscape and market positioning of top 10 players operating in the market