Wooden Toys Market Size & Growth Report to 2030

The global wooden toys market size was valued at USD 25 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of around 4% during the forecast period from 2023 to 203. The growth of the market can be attributed to factors such as increasing consumer preference for wooden toys over plastic ones due to their eco-friendliness, safety, and durability. Additionally, the rising popularity of educational and developmental wooden toys that promote cognitive and physical skills in children is also contributing to the growth of the market.

The market is expected to be driven by increasing awareness among parents about the importance of play in child development, which has resulted in a growing demand for toys that not only entertain but also educate. The growing trend of purchasing handmade and artisanal toys, as well as the availability of customized wooden toys, is also expected to drive the market in the coming years.

Driving Factors:

Eco-friendliness and safety: Wooden toys are considered to be more eco-friendly and safer for children as compared to plastic toys, as they are made from natural materials and are free from harmful chemicals.

Durability: Wooden toys are more durable than plastic toys and can withstand rough play and handling by children.

Educational and developmental benefits: Wooden toys are often designed to promote cognitive and physical skills in children, such as problem-solving, hand-eye coordination, and fine motor skills.

Growing awareness about child development: Parents are increasingly aware of the importance of play in child development and are therefore opting for toys that not only entertain but also educate.

Customization and artisanal products: The availability of customized wooden toys and handmade artisanal products is also contributing to the growth of the market, as they offer unique and personalized options for children.

Rising disposable income: The growth of the global economy and rising disposable income levels in developing countries is also expected to contribute to the growth of the wooden toys market, as parents are willing to spend more on high-quality and educational toys for their children.

Market Attributes:

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Market Insights:

Global Wooden Toys Market Analysis by Type

The global wooden toys market is bifurcated into type, age group, end-use, distribution channel, and geography. On the basis of type, the building blocks and educational toy segments are expected to hold a significant share of the market due to the increasing popularity of toys that promote cognitive and physical skills in children.

Building blocks, which are often made of wood, are popular toys for children of all ages. They can help children develop creativity, problem-solving, and hand-eye coordination skills. The demand for wooden building blocks is expected to increase due to the growing trend of educational and developmental toys.

Educational toys, including wooden toys, are becoming increasingly popular among parents who want to provide their children with toys that not only entertain but also educate. Wooden educational toys are often designed to promote cognitive, physical, and social skills in children, making them a popular choice among parents.

Building Blocks: The building blocks segment is expected to hold a significant share of the wooden toys market due to the increasing popularity of educational and developmental toys that promote cognitive and physical skills in children. Wooden building blocks are often used to encourage creativity, problem-solving, and hand-eye coordination in children.

Puzzles: The puzzles segment is also expected to witness significant growth in the wooden toys market as they are designed to promote cognitive and problem-solving skills in children. Wooden puzzles are often used to develop spatial awareness, critical thinking, and memory skills.

Vehicles: The vehicles segment is expected to witness moderate growth due to the popularity of wooden toy cars, trains, and planes among children. Wooden vehicles are often designed to promote imaginative play and improve fine motor skills.

Dolls: The dolls segment is expected to hold a significant share of the wooden toys market as they are often used for role-playing and imaginative play. Wooden dolls are considered to be more eco-friendly and safer for children as compared to plastic dolls.

Outdoor Toys: The outdoor toys segment is expected to witness moderate growth due to the increasing popularity of wooden swings, slides, and climbing frames. Wooden outdoor toys are often preferred over plastic ones due to their durability and eco-friendliness.

Educational Toys: The educational toys segment is expected to hold a significant share of the wooden toys market due to the growing awareness among parents about the importance of play in child development. Educational wooden toys are often designed to promote cognitive, physical, and social skills in children.

Others: The others segment includes a wide range of wooden toys, such as musical instruments, play kitchens, and tool sets. This segment is expected to witness moderate growth due to the increasing popularity of handmade and artisanal wooden toys.

Global Wooden Toys Market Analysis by Distribution Channel

On the basis of distribution channel, the global wooden toys market is bifurcated into specialty stores, hypermarket & supermarkets, departmental stores, online, and others. In recent years, the online distribution channel has witnessed significant growth due to the increasing popularity of online shopping. Customers can easily browse and compare a wide range of wooden toys from different brands and retailers, read product reviews and ratings, and make purchases from the comfort of their homes. The online channel also provides a platform for small and niche brands to reach a wider audience, making it a popular choice for both customers and manufacturers.

On the other hand, specialty stores and hypermarkets/supermarkets have also held a significant share of the market due to their wide range of offerings and convenient shopping experience. Specialty stores, in particular, are popular among customers who value the expertise and knowledge of the staff in choosing the right wooden toys for their children.

Specialty Stores: Specialty stores, such as toy stores, baby stores, and educational toy stores, are expected to hold a significant share of the wooden toys market as they provide a wide range of wooden toys for children of all ages. These stores often have knowledgeable staff who can assist customers in choosing the right toys for their children.

Hypermarkets and Supermarkets: Hypermarkets and supermarkets are also expected to witness significant growth in the wooden toys market as they provide a convenient shopping experience for customers. These stores often have a dedicated toy section that offers a variety of wooden toys at affordable prices.

Departmental Stores: Departmental stores, such as Macy’s and Kohl’s, are also expected to witness moderate growth in the wooden toys market as they offer a wide range of products, including wooden toys, for children. These stores often have seasonal sales and discounts that attract customers.

Online Channels: Online channels, such as e-commerce websites and online marketplaces, are expected to witness significant growth in the wooden toys market due to the increasing popularity of online shopping. Online channels provide a wide range of wooden toys at competitive prices, and customers can easily compare prices and read reviews before making a purchase.

Others: The other distribution channels include small independent stores, craft fairs, and trade shows. These channels are expected to witness moderate growth in the wooden toys market as they offer handmade and artisanal wooden toys that are often unique and one-of-a-kind.

The wooden toys market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation:

By Type:

• Building blocks
• Puzzles
• Vehicles
• Dolls
• Outdoor Toys
• Educational Toys
• Others

By Age Group:

• Below 1 Year
• 1 – 3 Years
• 3 – 5 Years
• 5 – 12 Years
• Above 12 Years

By End-Use:

• Home
• Schools
• Daycare Centers
• Others

By Distribution Channel:

• Specialty Stores
• Hypermarket & Supermarkets
• Departmental Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage

On the basis of region, North America and Europe have held a significant share of the wooden toys market. This is due to the high disposable income of consumers in these regions, who are willing to spend more on high-quality and eco-friendly toys. In addition, there is a growing trend towards sustainable and eco-friendly products, which has increased the demand for wooden toys in these regions. Furthermore, several major manufacturers of wooden toys, such as Melissa & Doug, Hape, and Plan Toys, are based in North America and Europe. This has contributed to the availability and popularity of wooden toys in these regions.

Asia Pacific is also expected to witness significant growth in the wooden toys market in the coming years. This is due to the increasing population, rising disposable income, and growing awareness of the benefits of wooden toys in the region. In addition, several manufacturers of wooden toys, such as Grimms Spiel und Holz Design and Bajo, are based in Asia Pacific, contributing to the availability and popularity of wooden toys in the region.

Competitive Assessment

The global wooden toys market is highly competitive, with several players operating in the market. Some of the major players in the market include:

Melissa & Doug: Melissa & Doug is a leading manufacturer of wooden toys, with a wide range of products, including puzzles, building blocks, vehicles, and playsets. The company is known for its high-quality and eco-friendly toys and has a strong presence in North America and Europe.

Hape: Hape is a global manufacturer of wooden toys, with a focus on eco-friendliness and sustainability. The company offers a wide range of products, including building blocks, vehicles, dolls, and educational toys, and has a strong presence in Asia Pacific and Europe.

Plan Toys: Plan Toys is a Thailand-based manufacturer of wooden toys, with a focus on sustainability and social responsibility. The company offers a wide range of products, including building blocks, vehicles, dolls, and educational toys, and has a strong presence in North America and Europe.

Grimms Spiel und Holz Design: Grimms Spiel und Holz Design is a German manufacturer of wooden toys, known for its high-quality and innovative products. The company offers a wide range of products, including building blocks, puzzles, and educational toys, and has a strong presence in Europe.

Bajo: Bajo is a Poland-based manufacturer of wooden toys, with a focus on sustainability and eco-friendliness. The company offers a wide range of products, including building blocks, vehicles, and puzzles, and has a strong presence in Europe and Asia Pacific.

Other notable players in the wooden toys market include EverEarth, Janod, Le Toy Van, and Indigo Jamm.

Key Companies:

• Melissa & Doug
• Hape
• Plan Toys
• Grimms Spiel und Holz Design
• Bajo
• EverEarth
• Janod
• Le Toy Van
• Indigo Jamm
• Sevi
• Tooky Toy
• Boikido
• Holztiger
• Wonderworld Toys
• Vilac

Key Questions Answered by Wooden Toys Market Report

• Global wooden toys market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Wooden toys submarket forecasts from 2023-2030 covering the market by type, age group, end-use, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level wooden toys markets from 2023-2030
• Competitive Landscape and market positioning of top 10 players operating in the market