Tanning Lotion Market Size & Growth Report to 2030

The global tanning lotion market size is expected to grow at a compound annual growth rate (CAGR) of 5.7% during the forecast period from 2023 to 2030. One of the major factor driving the market growth is the increasing demand for tanning products due to the growing popularity of tanned skin. People associate tanned skin with health, youthfulness, and beauty, which is driving the demand for tanning lotions. Another factor is the rising awareness about the harmful effects of sun exposure on the skin, which is leading people to seek safer alternatives for tanning. Tanning lotions offer a safer alternative to sunbathing, as they do not expose the skin to harmful UV radiation.

In addition, the increasing number of indoor tanning salons and the availability of self-tanning products are also contributing to the growth of the tanning lotion market. The convenience and ease of use of these products are attracting more people to try them. Overall, the growing popularity of organic and natural products is also driving the demand for tanning lotions made from natural ingredients. Consumers are becoming more conscious of the ingredients in the products they use, and are looking for products that are free from harsh chemicals and are environmentally friendly.

Driving Factors:

Increasing awareness about skincare: With rising awareness about the harmful effects of UV rays on the skin, consumers are increasingly turning to safer alternatives like tanning lotions to achieve a tan.

Growing popularity of self-tanning products: The popularity of self-tanning products is increasing as they provide a convenient and safe way to achieve a tan without exposure to UV radiation.

Increasing disposable income: Rising disposable income in developing countries is driving the demand for luxury skincare products, including tanning lotions.

Growing tourism industry: The growing tourism industry is driving the demand for tanning lotions, as tourists often want to achieve a tan quickly and safely.

Changing fashion trends: The desire for a tanned look is a fashion trend that has remained popular for many years, and this is driving the demand for tanning lotions.

Report Attributes:

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Market Insights:

Global Tanning Lotion Market Analysis by Type

The global tanning lotion market is bifurcated into type, end-user, distribution channel, and geography. On the basis of type, the market is further segmented into organic and conventional sub segments. Organic tanning lotions are made from natural and plant-based ingredients, and are free from synthetic chemicals such as parabens, artificial fragrances, and sulfates. These lotions are considered to be safer and healthier for the skin, and are preferred by consumers who are environmentally conscious and have sensitive skin.

On the other hand, conventional tanning lotions are made from synthetic chemicals, and are often formulated with skin-darkening ingredients such as dihydroxyacetone (DHA) and erythrulose. These lotions provide quick and noticeable results, and are preferred by consumers who want a deeper and longer-lasting tan.

Analyzing the tanning lotion market by product type helps to understand the preferences of consumers and the trends in the market. It also allows companies to cater to the specific needs of different consumer segments by offering a wide range of products to choose from.

Global Tanning Lotion Market Analysis by End-User

On the basis of end-user, the global tanning lotion market is bifurcated into men and women. Both men and women are important segments, but typically women have been the dominant segment. However, in recent years, there has been a rise in demand for tanning lotions among men as well, which has led to an increase in the availability of tanning lotions specifically designed for men.

Men: This includes tanning lotions that are specifically marketed towards men, as well as those that have a unisex appeal. Men’s tanning lotions often contain masculine scents and packaging, and may be formulated to address specific skin concerns that men may have, such as oiliness or dryness.

Women: This includes tanning lotions that are marketed towards women, as well as those that are unisex. Women’s tanning lotions often feature feminine scents and packaging, and may be formulated to address specific skin concerns that women may have, such as uneven skin tone or cellulite. Additionally, some tanning lotions marketed towards women may also contain cosmetic bronzers or other ingredients that provide additional skincare benefits.

Global Tanning Lotion Market Analysis by Distribution Channel

On the basis of distribution channel, the global tanning lotion market is bifurcated into supermarkets & hypermarkets, specialty stores, convenience stores, online, and others. The online retail and specialty stores have been gaining significant popularity in recent years due to their convenience and availability of a wide range of tanning lotion brands and products. In addition, online sales channels, such as e-commerce websites and social media platforms, are becoming increasingly popular for tanning lotion purchases, particularly among younger consumers who prefer the convenience of online shopping.

Supermarkets/Hypermarkets: This includes retail chains such as Walmart, Target, and Costco, among others. Supermarkets/hypermarkets offer a wide range of tanning lotions at competitive prices.

Specialty Stores: This includes beauty and cosmetics stores such as Ulta Beauty, Sephora, and Sally Beauty, among others. Specialty stores offer a wide range of tanning lotions from different brands, making it easier for customers to compare and choose.

Convenience Stores: This includes small retail outlets such as gas stations and corner stores. Convenience stores offer a limited selection of tanning lotions, but they are easily accessible and convenient for customers on the go.

Online Retail: This includes e-commerce platforms such as Amazon, Sephora, and Ulta Beauty, among others. Online retail has gained significant popularity in recent years, owing to its convenience and ease of use.

Others: This includes other distribution channels such as direct selling and department stores.

The tanning lotion market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation:

By Type:

• Natural/organic
• Conventional

By End-User:

• Men
• Women

By Distribution Channel:

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage

Geographically, the tanning lotion market report comprises dedicated sections centering on the regional market revenue and trends. The tanning lotion market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The tanning lotion market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Tanning lotion market estimates have also been provided for the historical years 2020 & 2021 along with forecasts for the period from 2023 – 2030.

Competitive Assessment

Some of the prominent market players operating in the global tanning lotion market are Australian Gold LLC, Ed Hardy Tanning, Devoted Creations, Designer Skin LLC, and Swedish Beauty. Companies are exploring markets through expansion, new investment, the introduction of new products, and collaboration as their preferred strategies. For instance:

Introduction of Natural and Organic Tanning Lotions: With the growing trend of organic and natural products, several manufacturers have launched tanning lotions made from natural and organic ingredients. These products are marketed as safe and eco-friendly alternatives to conventional tanning lotions.

Inclusion of Skin Care Benefits: Many tanning lotions now come with additional skincare benefits such as moisturizing, anti-aging, and skin-firming properties. This has increased the appeal of tanning lotions among consumers who are looking for multipurpose products.

Expansion of Product Lines: Several leading companies in the tanning lotion market have expanded their product lines to include self-tanning sprays, oils, and mousse. This has enabled them to cater to the diverse needs of consumers and gain a competitive edge.

Strategic Partnerships and Collaborations: Major players in the market are increasingly forming strategic partnerships and collaborations to expand their market reach and launch innovative products. For example, in 2020, Australian Gold partnered with actress and influencer Vanessa Hudgens to launch a new line of tanning lotions.

Growing Online Sales: With the increasing popularity of e-commerce, online sales of tanning lotions have seen a significant rise. Many manufacturers are now focusing on strengthening their online presence and launching their products on popular e-commerce platforms.

Key Companies:

• Australian Gold LLC
• Ed Hardy Tanning
• Devoted Creations
• Designer Skin LLC
• Swedish Beauty
• Supre Tan
• Millennium Tanning Products
• Tan Physics
• Maui Babe Inc.
• Brown Sugar

Key Questions Answered by Tanning Lotion Market Report

• Global tanning lotion market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Tanning lotion submarket forecasts from 2023-2030 covering the market by type, end-user, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level tanning lotion markets from 2023-2030
• Competitive Landscape and market positioning of the top 10 players operating in the market