Global Beauty Salon Market: Trends, Growth, Size, Share, and Forecast 2025–2030
Report ID: RCMA2227 | Report Format: PDF + Excel | Starting Price: 4200/- USD | Last Updated: September 23rd, 2025The global beauty salon market is experiencing a significant transformation, marked by innovation, diversification, and expanding consumer demand. Estimated to grow at a compound annual growth rate (CAGR) of over 7% between 2025 and 2030, the beauty salon industry continues to evolve with shifting lifestyle trends, increasing disposable income, and technological advancements. With hair care, skincare, and wellness treatments leading the charge, the beauty salon market is witnessing robust global expansion and structural evolution across business models, services, and geographies.
What is Driving the Beauty Salon Market Growth?
Several key factors are propelling the beauty salon market growth:
- Rising Disposable Incomes & Lifestyle Evolution
As urban populations grow and disposable income rises, especially in emerging economies like India, China, and Brazil, consumers are investing more in grooming, personal care, and wellness. Beauty salons have evolved from luxury indulgences to essential lifestyle choices. Services such as hair coloring, anti-aging facials, and therapeutic massages are now routine for many urban consumers.
- Growing Influence of Social Media and Beauty Trends
The rise of platforms like Instagram, TikTok, and YouTube has created massive visibility for beauty trends and salon services. Influencers, beauty bloggers, and celebrities constantly showcase new hairstyles, skincare treatments, and makeup transformations, encouraging consumers to experiment and seek similar experiences at salons. This shift is significantly expanding customer footfall across salons globally.
- Male Grooming Goes Mainstream
The beauty salon industry, once primarily female-focused, is increasingly catering to men. Services like beard grooming, facials for men, scalp treatments, and male-specific hair coloring are on the rise. Salons are also launching dedicated grooming spaces for men or expanding unisex offerings to tap into this growing customer segment.
- Technological Advancements and Personalization
Modern beauty salons are integrating artificial intelligence (AI), augmented reality (AR), and data analytics to personalize the client experience. Digital skin and hair diagnostics, virtual makeup try-ons, and AI-powered consultation tools such as CurlFinder and Revieve’s Skin Advisor are transforming service delivery, enabling salons to deliver customized treatments, improving client satisfaction, and increasing retention.
- Expansion of Franchise-Based Chains and Mobile Services
Franchise chains and on-demand beauty services are reshaping customer convenience and market accessibility. Platforms offering at-home salon services have gained momentum, especially post-pandemic, appealing to busy urban consumers looking for salon-quality experiences at home. Simultaneously, salon chains are leveraging brand loyalty and standardized service quality to expand in both developed and emerging markets.
Beauty Salon Market Trends Shaping the Future
- Personalization Through Technology
AI and machine learning tools now allow salons to analyze skin texture, hair type, and health conditions to offer tailor-made treatments and product suggestions. This level of precision not only enhances results but also deepens consumer trust.
- Sustainability and Eco-Conscious Services
Modern consumers are increasingly eco-conscious. This trend is compelling salons to shift to organic, cruelty-free, and sustainable beauty products. Biodegradable packaging, eco-friendly interiors, and water-efficient salon technologies are gaining popularity, making sustainability a key differentiator in the beauty salon market.
- Wellness-Integrated Salon Services
With a growing global focus on wellness, beauty salons are integrating holistic offerings like aromatherapy, massage therapy, scalp rejuvenation, and stress-relief facials. The merger of wellness and beauty is expanding salons into hybrid wellness spaces that cater to both physical appearance and mental well-being.
- On-Demand Mobile Beauty Services
Apps and mobile platforms now allow users to book certified beauty professionals at home, delivering everything from makeup and hair styling to full-body spa services. This convenience-first trend has witnessed rapid adoption, especially in large metro cities with hectic lifestyles.
Beauty Salon Market Segmentation Analysis
The beauty salon market can be segmented based on service type, gender, business model, and region, offering deeper insights into its dynamics.
By Service Type:
- Hair Care (Dominant Segment)
- Nail Care
- Skin Care
- Makeup Services
- Massage & Spa Services
- Others
Hair care services remain the most sought-after and profitable segment in the beauty salon industry. Due to the recurring nature of haircuts, styling, coloring, and treatment needs, salons see regular footfall and customer loyalty. Rising demand for customized services like keratin treatments, scalp therapy, and AI-based hair diagnostics is further boosting this segment.
Additionally, digital hairstyling previews and influencer-driven hair trends have strengthened demand for professional salon services among both men and women.
By Gender:
- Female (Dominant Segment)
- Male
- Unisex
Women continue to dominate the beauty salon market, accounting for the largest revenue share. Frequent visits for services like skincare, bridal makeup, nail art, and wellness treatments contribute significantly to salon growth. Increased female workforce participation and disposable income empower women to invest in beauty more regularly.
While the male and unisex categories are growing rapidly, especially in metro areas, the female segment leads in volume, value, and variety of services availed.
By Business Model:
- Franchise-based Chains
- Independent Salons
Franchise salons offer consistency, brand recognition, and structured service delivery, making them a preferred choice in urban and suburban markets. Meanwhile, independent salons cater to local tastes and often provide niche or luxury services in personalized settings. Both models are crucial for addressing varied market demands.
Regional Beauty Salon Market Analysis
- North America (Leading Market)
North America is the most mature and revenue-rich beauty salon market globally. The region benefits from high consumer awareness, well-developed infrastructure, premium service offerings, and widespread adoption of digital tools. The U.S. is home to major brands like Ulta Beauty, Great Clips, and Regis Corporation, leading innovation and trend-setting.
- Asia-Pacific (Fastest-Growing Region)
The Asia-Pacific beauty salon market is experiencing explosive growth due to rapid urbanization, increasing beauty awareness, and a rising youth population. Countries like India, China, South Korea, and Japan are witnessing a surge in demand for salon services, with beauty chains expanding aggressively across metro and Tier-2 cities.
- Europe
Europe’s beauty salon industry is shaped by demand for luxury beauty experiences, organic products, and high service quality. The market is well-regulated, with an emphasis on certifications and eco-friendly practices.
- Latin America and Middle East & Africa
These regions represent emerging opportunities, driven by a growing middle class, evolving beauty standards, and expanding urban demographics. While still developing, beauty salons are becoming integral to local economies and cultural lifestyles.
Competitive Landscape
The global beauty salon market is highly competitive, with key players continually innovating to capture market share. Leading companies are focusing on expansion, digital integration, brand partnerships, and sustainability to stay ahead.
Key Players:
- Regis Corporation
- Great Clips Inc.
- Ulta Beauty, Inc.
- Toni & Guy
- The Lounge Hair Salon
- Seva Beauty
- Drybar
- Skin Rich
- Others
These companies are leveraging omnichannel strategies, tech-powered diagnostics, and influencer collaborations to attract and retain clients. Mergers, acquisitions, and global franchise expansions are common strategies used to penetrate new markets and diversify offerings.
Beauty Salon Market Forecast: 2025 to 2030
According to market analysis, the beauty salon industry is expected to maintain strong momentum through 2030, fueled by personalization, male grooming trends, rising urbanization, and sustainability. Technological innovations and wellness integration will redefine salon experiences, while Asia-Pacific will emerge as a powerhouse in terms of market growth.
Key Insights:
- Market CAGR (2025–2030): 7%+
- Hair Care Segment: Largest Share
- Female Clients: Primary Revenue Drivers
- North America: Largest Market
- Asia-Pacific: Fastest-Growing Region
Overall, the beauty salon market is in a phase of rapid transformation, guided by evolving consumer behavior, innovation in service delivery, and rising global awareness around personal care and wellness. With technology, sustainability, and convenience shaping the future of salons, businesses that adapt quickly and invest in digital, eco-conscious, and experience-led models are set to lead the next phase of growth.
Beauty Salon Market1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions
2. Executive Summary
2.1. Global Beauty Salon Market Portraiture
2.2. Global Beauty Salon Market, by Service Type, 2024 (USD Mn)
2.3. Global Beauty Salon Market, by Gender, 2024 (USD Mn)
2.4. Global Beauty Salon Market, by Business Model, 2024 (USD Mn)
2.5. Global Beauty Salon Market, by Age Group, 2024 (USD Mn)
2.6. Global Beauty Salon Market, by Geography, 2024 (USD Mn)
3. Global Beauty Salon Market Analysis
3.1. Beauty Salon Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Market Trends
3.5. Attractive Investment Proposition
3.6. Competitive Analysis
3.7. Porter’s Five Force Analysis
3.7.1. Bargaining Power of Suppliers
3.7.2. Bargaining Power of Buyers
3.7.3. Threat of New Entrants
3.7.4. Threat of Substitutes
3.7.5. Degree of Competition
3.8. PESTLE Analysis
4. Global Beauty Salon Market by Service Type, 2020 – 2030 (USD Mn)
4.1. Overview
4.2. Hair Care
4.3. Nail Care
4.4. Skin Care
4.5. Makeup Services
4.6. Massage & Spa Services
4.7. Others
5. Global Beauty Salon Market by Gender, 2020 – 2030 (USD Mn)
5.1. Overview
5.2. Female
5.3. Male
5.4. Unisex
6. Global Beauty Salon Market by Business Model, 2020 – 2030 (USD Mn)
6.1. Overview
6.2. Franchise-based Chains
6.3. Independent Salons
7. Global Beauty Salon Market by Age Group, 2020 – 2030 (USD Mn)
7.1. Overview
7.2. Below 18
7.3. 18–35 years (dominant segment)
7.4. 36–50 years
7.5. Above 50
8. North America Beauty Salon Market Analysis and Forecast, 2020 – 2030 (USD Mn)
8.1. Overview
8.2. North America Beauty Salon Market by Service Type, (2020-2030 USD Mn)
8.3. North America Beauty Salon Market by Gender, (2020-2030 USD Mn)
8.4. North America Beauty Salon Market by Business Model, (2020-2030 USD Mn)
8.5. North America Beauty Salon Market by Age Group, (2020-2030 USD Mn)
8.6. North America Beauty Salon Market by Country, (2020-2030 USD Mn)
8.6.1. U.S.
8.6.1.1. U.S. Beauty Salon Market by Service Type, (2020-2030 USD Mn)
8.6.1.2. U.S. Beauty Salon Market by Gender, (2020-2030 USD Mn)
8.6.1.3. U.S. Beauty Salon Market by Business Model, (2020-2030 USD Mn)
8.6.1.4. U.S. Beauty Salon Market by Age Group, (2020-2030 USD Mn)
8.6.2. Canada
8.6.2.1. Canada Beauty Salon Market by Service Type, (2020-2030 USD Mn)
8.6.2.2. Canada Beauty Salon Market by Gender, (2020-2030 USD Mn)
8.6.2.3. Canada Beauty Salon Market by Business Model, (2020-2030 USD Mn)
8.6.2.4. Canada Beauty Salon Market by Age Group, (2020-2030 USD Mn)
8.6.3. Mexico
8.6.3.1. Mexico Beauty Salon Market by Service Type, (2020-2030 USD Mn)
8.6.3.2. Mexico Beauty Salon Market by Gender, (2020-2030 USD Mn)
8.6.3.3. Mexico Beauty Salon Market by Business Model, (2020-2030 USD Mn)
8.6.3.4. Mexico Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9. Europe Beauty Salon Market Analysis and Forecast, 2020 - 2030 (USD Mn)
9.1. Overview
9.2. Europe Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.3. Europe Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.4. Europe Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.5. Europe Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9.6. Europe Beauty Salon Market by Country, (2020-2030 USD Mn)
9.6.1. Germany
9.6.1.1. Germany Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.6.1.2. Germany Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.6.1.3. Germany Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.6.1.4. Germany Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9.6.2. U.K.
9.6.2.1. U.K. Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.6.2.2. U.K. Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.6.2.3. U.K. Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.6.2.4. U.K. Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9.6.3. France
9.6.3.1. France Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.6.3.2. France Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.6.3.3. France Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.6.3.4. France Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9.6.4. Spain
9.6.4.1. Spain Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.6.4.2. Spain Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.6.4.3. Spain Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.6.4.4. Spain Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9.6.5. Italy
9.6.5.1. Italy Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.6.5.2. Italy Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.6.5.3. Italy Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.6.5.4. Italy Beauty Salon Market by Age Group, (2020-2030 USD Mn)
9.6.6. Rest of Europe
9.6.6.1. Rest of Europe Beauty Salon Market by Service Type, (2020-2030 USD Mn)
9.6.6.2. Rest of Europe Beauty Salon Market by Gender, (2020-2030 USD Mn)
9.6.6.3. Rest of Europe Beauty Salon Market by Business Model, (2020-2030 USD Mn)
9.6.6.4. Rest of Europe Beauty Salon Market by Age Group, (2020-2030 USD Mn)
10. Asia Pacific Beauty Salon Market Analysis and Forecast, 2020 - 2030 (USD Mn)
10.1. Overview
10.2. Asia Pacific Beauty Salon Market by Service Type, (2020-2030 USD Mn)
10.3. Asia Pacific Beauty Salon Market by Gender, (2020-2030 USD Mn)
10.4. Asia Pacific Beauty Salon Market by Business Model, (2020-2030 USD Mn)
10.5. Asia Pacific Beauty Salon Market by Age Group, (2020-2030 USD Mn)
10.6. Asia Pacific Beauty Salon Market by Country, (2020-2030 USD Mn)
10.6.1. China
10.6.1.1. China Beauty Salon Market by Service Type, (2020-2030 USD Mn)
10.6.1.2. China Beauty Salon Market by Gender, (2020-2030 USD Mn)
10.6.1.3. China Beauty Salon Market by Business Model, (2020-2030 USD Mn)
10.6.1.4. China Beauty Salon Market by Age Group, (2020-2030 USD Mn)
10.6.2. Japan
10.6.2.1. Japan Beauty Salon Market by Service Type, (2020-2030 USD Mn)
10.6.2.2. Japan Beauty Salon Market by Gender, (2020-2030 USD Mn)
10.6.2.3. Japan Beauty Salon Market by Business Model, (2020-2030 USD Mn)
10.6.2.4. Japan Beauty Salon Market by Age Group, (2020-2030 USD Mn)
10.6.3. India
10.6.3.1. India Beauty Salon Market by Service Type, (2020-2030 USD Mn)
10.6.3.2. India Beauty Salon Market by Gender, (2020-2030 USD Mn)
10.6.3.3. India Beauty Salon Market by Business Model, (2020-2030 USD Mn)
10.6.3.4. India Beauty Salon Market by Age Group, (2020-2030 USD Mn)
10.6.4. South Korea
10.6.4.1. South Korea Beauty Salon Market by Service Type, (2020-2030 USD Mn)
10.6.4.2. South Korea Beauty Salon Market by Gender, (2020-2030 USD Mn)
10.6.4.3. South Korea Beauty Salon Market by Business Model, (2020-2030 USD Mn)
10.6.4.4. South Korea Beauty Salon Market by Age Group, (2020-2030 USD Mn)
10.6.5. Rest of Asia Pacific
10.6.5.1. Rest of Asia Pacific Beauty Salon Market by Service Type, (2020-2030 USD Mn)
10.6.5.2. Rest of Asia Pacific Beauty Salon Market by Gender, (2020-2030 USD Mn)
10.6.5.3. Rest of Asia Pacific Beauty Salon Market by Business Model, (2020-2030 USD Mn)
10.6.5.4. Rest of Asia Pacific Beauty Salon Market by Age Group, (2020-2030 USD Mn)
11. Latin America (LATAM) Beauty Salon Market Analysis and Forecast, 2020 - 2030 (USD Mn)
11.1. Overview
11.2. Latin America Beauty Salon Market by Service Type, (2020-2030 USD Mn)
11.3. Latin America Beauty Salon Market by Gender, (2020-2030 USD Mn)
11.4. Latin America Beauty Salon Market by Business Model, (2020-2030 USD Mn)
11.5. Latin America Beauty Salon Market by Age Group, (2020-2030 USD Mn)
11.6. Latin America Beauty Salon Market by Country, (2020-2030 USD Mn)
11.6.1. Brazil
11.6.1.1. Brazil Beauty Salon Market by Service Type, (2020-2030 USD Mn)
11.6.1.2. Brazil Beauty Salon Market by Gender, (2020-2030 USD Mn)
11.6.1.3. Brazil Beauty Salon Market by Business Model, (2020-2030 USD Mn)
11.6.1.4. Brazil Beauty Salon Market by Age Group, (2020-2030 USD Mn)
11.6.2. Argentina
11.6.2.1. Argentina Beauty Salon Market by Service Type, (2020-2030 USD Mn)
11.6.2.2. Argentina Beauty Salon Market by Gender, (2020-2030 USD Mn)
11.6.2.3. Argentina Beauty Salon Market by Business Model, (2020-2030 USD Mn)
11.6.2.4. Argentina Beauty Salon Market by Age Group, (2020-2030 USD Mn)
11.6.3. Rest of Latin America
11.6.3.1. Rest of Latin America Beauty Salon Market by Service Type, (2020-2030 USD Mn)
11.6.3.2. Rest of Latin America Beauty Salon Market by Gender, (2020-2030 USD Mn)
11.6.3.3. Rest of Latin America Beauty Salon Market by Business Model, (2020-2030 USD Mn)
11.6.3.4. Rest of Latin America Beauty Salon Market by Age Group, (2020-2030 USD Mn)
12. Middle East and Africa Beauty Salon Market Analysis and Forecast, 2020 - 2030 (USD Mn)
12.1. Overview
12.2. MEA Beauty Salon Market by Service Type, (2020-2030 USD Mn)
12.3. MEA Beauty Salon Market by Gender, (2020-2030 USD Mn)
12.4. MEA Beauty Salon Market by Business Model, (2020-2030 USD Mn)
12.5. MEA Beauty Salon Market by Age Group, (2020-2030 USD Mn)
12.6. Middle East and Africa Beauty Salon Market, by Country, (2020-2030 USD Mn)
12.6.1. GCC
12.6.1.1. GCC Beauty Salon Market by Service Type, (2020-2030 USD Mn)
12.6.1.2. GCC Beauty Salon Market by Gender, (2020-2030 USD Mn)
12.6.1.3. GCC Beauty Salon Market by Business Model, (2020-2030 USD Mn)
12.6.1.4. GCC Beauty Salon Market by Age Group, (2020-2030 USD Mn)
12.6.2. South Africa
12.6.2.1. South Africa Beauty Salon Market by Service Type, (2020-2030 USD Mn)
12.6.2.2. South Africa Beauty Salon Market by Gender, (2020-2030 USD Mn)
12.6.2.3. South Africa Beauty Salon Market by Business Model, (2020-2030 USD Mn)
12.6.2.4. South Africa Beauty Salon Market by Age Group, (2020-2030 USD Mn)
12.6.3. Rest of MEA
12.6.3.1. Rest of MEA Beauty Salon Market by Service Type, (2020-2030 USD Mn)
12.6.3.2. Rest of MEA Beauty Salon Market by Gender, (2020-2030 USD Mn)
12.6.3.3. Rest of MEA Beauty Salon Market by Business Model, (2020-2030 USD Mn)
12.6.3.4. Rest of MEA Beauty Salon Market by Age Group, (2020-2030 USD Mn)
13. Competitive Landscape
13.1. Company Market Share Analysis, 2023
13.2. Competitive Dashboard
13.3. Competitive Benchmarking
13.4. Geographic Presence Heatmap Analysis
13.5. Company Evolution Matrix
13.5.1. Star
13.5.2. Pervasive
13.5.3. Emerging Leader
13.5.4. Participant
13.6. Strategic Analysis Heatmap Analysis
13.7. Key Developments and Growth Strategies
13.7.1. Mergers and Acquisitions
13.7.2. New Product Launch
13.7.3. Joint Ventures
13.7.4. Others
14. Company Profiles
14.1. Regis Corporation
14.1.1. Business Description
14.1.2. Financial Health and Budget Allocation
14.1.3. Product Positions/Portfolio
14.1.4. Recent Development
14.1.5. SWOT Analysis
14.2. Great Clips Inc.
14.3. Ulta Beauty, Inc.
14.4. Toni & Guy
14.5. The Lounge Hair Salon
14.6. Seva Beauty
14.7. Drybar
14.8. Skin Rich
14.9. Others
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